Monday, May 29th, 2017

Spring home design buzz starts with Houzz

By RITA KUEBER

Houzz is the leading web-based platform for home remodeling and design. The site’s millions of users, known as Houzzers, can post questions, gain advice, buy products, and find professionals, but mainly become inspired through thousands of posted photos for ideas on color, scale and functionality for everything from a mudroom to an entire custom-built house.

Designer Kathleen Bliss Goldfarb, ASID, the Decorating Den franchise owner in NE Ohio, is a “big fan” of Houzz, and leverages the website to promote her business and share her expertise. For the second year in a row she is the proud recipient of the “Best of Houzz” Award, an honor that’s based on the number and quality of client reviews.

“I love Houzz,” Goldfarb says. “It’s very helpful. Clients love it. It gets us moving forward very quickly, because usually we’re starting with a client’s current possessions that need to be refreshed and integrated with their new idea. I also have an extensive portfolio on my own website, and there they can see before and after photos, so they can see what my clients wanted, what drove a particular project.”

Designer Chuck Mosberger, AIA, owner of DesignWyse Interiors agrees. “Websites like Houzz are a great starting point as to what a client would love to have in the house. It’s a shortcut to their personality,” Mosberger says. “And then you have to look beyond the picture – it may not be the color or pattern at all, but how welcoming the room looks.”

Designer Terri Veitinger is the General Manager of Ethan Allen, which designs and manufactures custom-built furniture, and distributes throughout the USA and in 15 countries abroad. “Inspiration can come from anywhere,” Veitinger says. “Houzz and Pinterest can inspire, of course, but so can anything from a man’s tie to a plate or a household piece. You don’t have to know why you love it, you just do. It helps us understand what to build for you.”

All three designers are excited about the coming innovations for Spring and Summer 2015.

“Grays are still strong,” Goldfarb says. “And pastels – not the faded pastels from the ’80s and ’90s, but a pop of pastel in fresh spring colors.” She adds that an easy way to transition winter to spring indoors is to remove blankets, add pillows or slipcovers in lighter colors and add some plants that eventually can be potted or grown outside. “Wall covering is growing right now,” she adds. “Textured neutrals really warm up a room, and they are great for creating an accent wall especially for odd spaces.”

Mosberger says interiors are trending away from granite and leaning toward quartz, zinc, even concrete. “It’s not the material but the look. Colors are softening,” he says. “Slate is replacing stainless steel, and look for shades in smoky gray and metallic with a subtle gleam in the surface or texture, because what we want is warmth and brightness in our interiors.” Neutrals are huge as well, from eggshell to ivory and cream. He adds that oak, out of vogue for 15 years will come back in style. Brass highlights are also reappearing after an absence of several years.

“What’s caught my eye this season are the new colors, these very soft, really pretty pinks, even tangerine,” Veitinger says. “Teal and gray continue to be strong neutral backgrounds, while so many of the new fabrics I’m seeing are blue – from very light to navy.” The other trend she spotted is gold and silver as accents. “Hand-applied gold and silver leaf is appearing on bedroom and dining room pieces,” she says. “It’s a mix of classic, modern and romantic. For us, it’s about a timeless style so a visitor can’t tell if a room was done last week or five years ago.”

“We need to surround ourselves with the things that make us happy,” Mosberger states. “Spend the money on an object you really want and invest in good quality that’s going to last, even if it means you have fewer pieces. Good design is both practical and affordable.”

“No matter where your inspiration comes from, using a professional will save you money in the end, because we will work with your budget, and you get our insight,” Goldfarb says. “To have good design in your home is a delight and enhances your quality of life. It’s a reflection of you and your taste and how best to live in your home, not just so it’s pretty, but functions the way you want to live.

Contact information:

Houzz.com

Kathleen Bliss Goldfarb – Decorating Den

http://wow.decoratingden.com

(440) 543-3950

Chuck Mosberger – DesignWyse Interiors

http://www.designwyseinteriors.com

(440) 331-4119

Ethen Allen – Design Centers at:

24621 Cedar Road, Legacy Village

55 Springside Drive, Akron

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